Terms and Conditions

1. By entering and using this website you acknowledge and agree to the following terms and conditions. If you do not agree to these terms and conditions, you must immediately stop using this website.


2. By entering this website you acknowledge and agree that this website will only be construed and evaluated according to UK law. If you use this website from other jurisdictions you are responsible for compliance with any and all applicable local laws. AB InBev UK Limited makes no representations that the materials contained within this website are appropriate for locations outside the UK. Any and all information contained in this website, including but not limited to information regarding products and services, applies only to the UK business of AB InBev UK Limited (trading as Budweiser Brewing group UK&I).


3.AB InBev UK Limited is the copyright owner of this website and no portion of this website, including but not limited to the text, images, audio or video, may be used in any manner, or for any purpose, without AB InBev UK Limited's express written permission, except as provided for herein. Without in any way waiving any of the foregoing rights, you may download one copy of the material on this website for your personal, non-commercial home use only, provided you do not delete or change any copyright, trademark or other proprietary notices. Modification or use of the material on this website for any other purposes violates AB InBev UK Limited's legal rights.


4. By entering this website you acknowledge and agree that your use is at your own risk and that none of the parties involved in creating, producing, or delivering this website is liable (to the extent that such liability is not prohibited at law) for any direct, incidental, consequential, indirect, or punitive damages, or any other losses, costs, or expenses of any kind (including legal fees, expert fees, or other disbursements) which may arise, directly or indirectly, through the access to, use of, or browsing of this website or through your downloading of any materials, data, text, images, video or audio from this website, including but not limited to anything caused by any viruses, bugs, human action or inaction or any computer system, phone line, hardware, software or program malfunctions, or any other errors, failures or delays in computer transmissions or network connections.


5. Although the specifications, features, illustrations, equipment and other information contained in the website are based upon up-to-date information, and while AB InBev UK Limited makes all reasonable efforts to ensure that all material on this website is correct, accuracy cannot be guaranteed and AB InBev UK Limited makes no warranties or representations as to its accuracy. All content information and materials contained in this website are provided to you 'as is' without warranty of any kind, either express or implied, including, but not limited to, the implied warranty of merchantability, fitness for a particular purpose, title and non- infringement.


6. Do not post on this website, or transmit to this website, any pornographic, obscene, profane, defamatory, libelous, threatening, unlawful or other material which could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability, promote the excessive or irresponsible consumption of alcohol, or otherwise violate any law or regulation. Notwithstanding the fact that AB InBev UK Limited or other parties involved in creating, producing, or delivering this website, may monitor or review transmissions, posting, discussions, or chats, AB InBev UK Limited and all parties involved in creating, producing or delivering this website, assume no responsibility or liability which may arise from the content thereof, including but not limited to claims for defamation, libel, slander, obscenity, pornography, profanity, or misrepresentation. AB InBev UK Limited shall be entitled to remove at any time and without notice any material that breaches these Terms and Conditions or is otherwise objectionable.


7. By entering this website you acknowledge and agree that any communication or material you transmit to this website or AB InBev UK Limited, in any manner and for any reason, will not be treated as confidential or proprietary. Furthermore, you acknowledge and agree that in consideration of your access to and transmission of any materials to this website, all rights (both legal and beneficial) in the nature of copyright arising or existing in any communication or material in which such ideas, concepts, techniques, procedures, methods, systems, designs, plans or charts are contained are assigned to AB InBev UK Limited. You agree that you will not have any right to any form of payment or royalty in the event that any such materials are used by AB InBev UK Limited anywhere, anytime, and for any reason.


8. AB InBev UK Limited have the right to terminate your access to this website at any time, without notice, for any reason, including without limitation, breach of these Terms and Conditions. AB InBev UK Limited may also at any time, at its sole discretion, discontinue this website or any part thereof without prior notice and you agree that we shall not be liable to you or any third party for any termination of your access to this website.


9. AB InBev UK Limited may make changes in the information and content included in this website and any time without notice. We shall not be responsible for any detrimental reliance you may place on this website or its contents.


10. When you want to use this website, participate in contests and surveys, apply for a job, or other communication with us, we may ask you to provide us with personal information. For information on how AB InBev UK Limited uses and protects your personal data, please check out our privacy policy on this website.


11. By entering this website you acknowledge and agree that any name, logo, trademark, or servicemark contained on this website is owned or licensed by AB InBev UK Limited and may not be used by you without prior written approval. AB InBev UK Limited will aggressively enforce its intellectual property rights to the full extent of the law. Sound, graphics, charts, text, video, information, or images of places or people are either the property of AB InBev UK Limited or used on this website with permission. Your use of any of these materials is prohibited unless specifically provided for on the website. Any unauthorised use of these materials may subject you to penalties or damages, including but not limited to those related to violation of trademarks, copyrights, privacy, and publicity rights.


12. Although this website may be linked to other websites, AB InBev UK Limited is not, directly or indirectly, implying any approval, association, sponsorship, endorsement, or affiliation with the linked website, unless specifically stated therein. By entering this website you acknowledge and agree that AB InBev UK Limited has not reviewed all the websites linked to this website and is not responsible for the content of any off-site pages or any other website linked to this website. Your linking to any other off-site pages or other websites is at your own risk.


13. You agree to indemnify and hold AB InBev UK Limited harmless from and against any breach by you of these Terms and Conditions and any claim or demand brought against AB InBev UK Limited by any third party arising out of your use of the website, including without limitation, all claims, actions, proceedings, losses, liabilities, damages, costs, expenses (including reasonable legal costs and expenses) howsoever suffered or incurred by AB InBev UK Limited in consequence of your breach of these Terms and Conditions.


14. If any of these Terms and Conditions should be determined to be invalid, illegal or unenforceable for any reason by any court of competent jurisdiction then such Term or Condition shall be severed and the remaining Terms and Conditions shall survive and remain in full force and effect and continue to be binding and enforceable.


15. AB InBev UK Limited and its agents are not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections of failed, incomplete, corrupted or delayed computer transmissions which may limit a participant’s ability to participate in a contest.


16. These Terms and Conditions shall be governed by and construed in accordance with the law of England and you hereby submit to the exclusive jurisdiction of the English courts. If you use this website from another country, you are responsible for compliance with any and all applicable local laws. AB InBev UK Limited, its affiliates and/or partners make no representation that the materials contained within this website are appropriate for countries outside the United Kingdom.


17. AB InBev UK Limited reserves the right to revise this legal information at any time and for any reason and reserves the right to make changes at any time, without notice or obligation, to any of the information contained on this website. By entering this website you acknowledge and agree that you shall be bound by any such revisions. We suggest periodically visiting this page of the website to review these terms and conditions.


18. Sponsor: AB InBev UK Limited, trading as Budweiser Brewing Group UK&I), Bureau, 90 Fetter Lane, London, EC4A 1EN.


© 2021 AB InBev UK Limited. All rights reserved. Please drink responsibly.

Promotion is available to those who are 18+ in Belgium only. Promotion will start from the 01/08/2023 and will close on the 31/08/2023 in participating venues only. 


There will be a consumer limit of 3 entries per day via BEES Coupon. 


To enter the consumer must  

  • Buy 1 Kwak SKU in the BEES Coupon tool to participate in the Promotion 

  • Complete a general knowledge question on the brand  

  • Notify us of their preferred region to claim their prize 


We will select 3 winners to win the prize each week of August, each winner will be able to bring 3 friends to join them with a maximum of 12 winners selected over August.  


Winning participants will be randomly drawn and will be contacted via the telephone number they put in when participating to the contest by an employee from AB InBev. After the consumer confirmed they confirmed to want to receive the price, the experiential agency managing and organizing all the balloon flights will take contact them.  


Winners will be given date and regions of when and where the flights are planned to happen. The dates of the flights are planned during August, September and October. Participants have within 24 hours to reply via telephone (SMS or phone call) if they are available, to confirm the names of their three guests/friends they want to bring, and pick-up location. All winners and their friends will be picked up at an arranged pick-up location by a taxi service and brought to and from the Kwak Balloon Bar take-off and landing location. 


Winners are given the unique opportunity to win and get 1 chance to reply. There are no changes nor negotiations possible for other dates or regions once they are approved. If the winner eventually cannot make the agreed date and region, they can ask someone else to replace them. If not possible, another winner is selected.  


Important to know: Balloon flights are very dependent on the right weather conditions. If the weather conditions are not good to fly, the flight will be postponed. If the weather is not good enough to still do the flight in 2023 (balloon fly season is normally until October, again depending on weather), the winners will receive a voucher for 1 regular balloon flight in the Kwak hot air balloon and 3 friends. So 1 voucher for 4 persons in the Kwak hot air balloon. Then they can plan in the flight themselves later. 


Dates of flights will be weather dependent and arranged separately.  


Subject to availability, all rights reserved. The promotion is being granted by and on behalf of: AB InBev Belgium, InBev Belgium BV. We have the right to withdraw this promotion at any time.